This is the schedule for LAST year’s Change Conference.  
Use it as a guideline for times and a general idea of what will be covered in 2019.

The 10th San Francisco Writing for Change Conference:
Writing to Make a Difference
For Fiction and Nonfiction Writers
Saturday, September 8, 2018      8:30 a.m.-5:00 p.m.
   Unitarian Universalist Center, 1187 Franklin at Geary

8:00 a.m.         CHECK-IN / Coffee, tea & pastries
Snacks, coffee, and tea available throughout the day.

8:30-8:40         WELCOME/INTRODUCTIONS: Laurie McLean and the agents of change!

                          Nina Amir, The Author Training Manual

                          Tanya Egan Gibson, Mary Knippel, Mary Rakow or Monica Wesolowska
                            Bring copies of the beginning of your book to share with other attendees and an editor.
Please understand that consultations, especially with speakers, are limited. Sign up at the registration table.

9:00-10:00       UNDERSTANDING CHANGE AS A WRITER: How To Change the World Through Your Writing
                           Joan Gelfand, You Can Be A Winning Writer
                           Brigid O’Farrell, She Was One of Us: Eleanor Roosevelt and the American Worker
                             Moderator: Brenda Knight, Publishing Consultant, Mango Media

10:15-11:30     AVENUES FOR CHANGE: Publishing Opportunities to Effect Change
                        Barbara Santos, Practice Aloha
                        Tanya Egan Gibson, How to Buy a Love of Reading
                        Monica Wesolowska, Holding Silvan
                         Moderator: Mary Knippel

11:45-12:15     KEYNOTE: Dismantling the Doomsday Machine!
                        Daniel Ellsberg, The Doomsday Machine:
Confessions of a Nuclear War Planner
                         Interviewed by David Landau
                         Followed by a Q&A and signing

12:30-1:30     BOX LUNCH (preordered by 8/26)
or BYO or eat at a local restaurant

1:30-2:30        HOW TO BUILD PLATFORM: Create an Audience Through Savvy Marketing
                         Jim Azevedo, Smashwords
                         Cristina Deptula, Authors Large and Small
                         Brenda Knight, Publishing Consultant
Moderator: Laurie McLean, Fuse Literary

                         Nina Amir: Creative Visualization for Writers

3:30-5:00         SPEED DATING WITH THE PROS: A Pitch-and-Learn Session
You may ask questions or pitch your book for three minutes to Nina Amir, Jim Azevedo, Cristina Deptula, Brenda Knight, David Landau,  Laurie McLean.


  • A FREE EDITORIAL CONSULTATION—Your consultation may focus on your work, advice about getting published, or feedback on your pitch. Please sign up at registration for Tanya Egan GibsonMary Knippel, Mary Rakow or Monica Wesolowska. One consult per attendee. (As editors’ schedule permits.)
  • HANDOUTS–We encourage presenters to prepare handouts about their talks which will be available for attendees on our website at this link. We hope you’ll review the more than 100 pages of handouts before the event. You can also print them out and bring them with you to help follow the speakers and ask questions.
  • BOOKSTORE—Bookshop West Portal will sell books. You’re welcome to bring three copies of your self- or traditionally published book on consignment for the store to sell. Be sure to settle up by 5.
  • RESOURCE TABLE—Presenters and nonprofits will have literature available on the resource table. Items of interest to writers welcome. Please ask at registration before adding items to the table.
  • PARKING & PUBLIC TRANSPORTATION—The UCC website at has a good overview of options.


The Conference Team

Director Laurie McLean
Registration Director Richard Santos     Marketing Director Barbara Santos
Onsite Coordination: Lissa Provost
Hospitality Coordination: Tessa Bertoldi     AV Manager: Aaron Provost
Onsite Bookstore: Neal Soffman & Susan Tunis, BookShop West Portal

Thank you for attending the Writing for Change Conference.

Please join us at the

17th San Francisco Writers Conference:
A Celebration of Craft, Commerce and Community
February 13-16, 2020 at the Hyatt Regency San Francisco on the Embarcadero
Details and registration are at


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